How Real Estate Agents Can Use Done-for-You Lead Generation on LinkedIn to Get More Homes on Their Books
As a real estate agent, one of the biggest challenges you face is getting more houses to list on your books. Without new stock, it’s hard to build momentum in your practice.
One of the best ways to build your book in today’s digital age is through social media platforms such as LinkedIn. In this blog post, we will discuss how real estate agents can use done-for-you lead generation on LinkedIn to get more houses on their books.
What is Done-for-You Lead Generation on LinkedIn?
Done-for-you lead generation on LinkedIn is a service that helps businesses generate leads on LinkedIn on auto-pilot, without having to spend hours of their time doing it themselves.
This is what our LeadMASTR service was designed to do. We have a team of LinkedIn experts who will create a customized outreach campaign for you, identify and connect with potential leads, and even set up appointments for you to speak with those leads, so that you can convince them to list their house with you.
The “normal” way of doing lead generation on LinkedIn does not really work
When you Google “linkedin real estate leads” or “linkedin lead generation for real estate agents” you will get advice such as:
- Optimize your profile
- Update your profile picture
- Write a catchy headline
- Make sure your contact information is up to date
- Update your experience, awards and honors
- Post regular updates
- Become a thought leader
- Participate in industry groups
While these are the basic things to do to get going, on their own they do not lead to new leads streaming in.
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Unpacking LinkedIn Lead Generation for Real Estate Agents
In very simple terms, a real estate agent facilitates the relationship between buyers and sellers.
Buyers are usually well taken care of through property websites. If they are in the market for a house, they can shop for hours online on different websites.
Sellers on the other hand, need to build a relationship with one or more estate agent to ensure that their house is listed at the right price, that they get an agent that they can trust and that is offering them a good deal.
Agents who have access to sellers can list more homes on their websites, which increases their potential deal count and earnings.
Agents should therefore focus their efforts on finding more sellers whose homes they can list on their books.
How we do it
- BUILD YOUR AUDIENCE
Using LinkedIn Sales Navigator, we build a list of people who are located in your preferred territory. This list considers various factors such as seniority, job title, location, and their activities on LinkedIn. This list typically has 1,000 to 5,000 real prospects.
- SANITIZE THE LIST
Once we’ve built the list in Sales Navigator, we export it to Google Sheets and sanitize it, so that our campaigns will only reach real, verified people.
- DEVELOP THE LEAD MAGNET
At this stage we will have a discussion with you to agree on what your prospects could be offered as a free lead magnet from you.
This could be a report on property values in their area, a guide on how to value their home, an industry trend report etc. The purpose of this lead magnet is to provide your prospects with an incentive to connect with you on LinkedIn.
- DEVELOP CAMPAIGN MESSAGING & LAUNCH
Once the lead magnet is in place, we will develop the campaign messaging and launch your outreach campaign. Campaign messaging consists of a connection message and 2 to 3 follow-up messages.
The Connection message is where we entice the prospect with the promise of the lead magnet. Once they connect with you, we send them the report and a short message crafted for your specific situation.
A couple of days later, we will send another message, maybe offering a free evaluation of their property.
The final message may be about your referral commission plan, or some other value that you offer.
How LeadMASTR LinkedIn Lead Generation works
Our LeadMASTR service is a 100% automated, done-for-you cold outreach service. Once campaigns are built and launched, everything happens on auto-pilot.
All campaign messages will appear in your normal LinkedIn Inbox (as well as your centralized Inbox on LeadMASTR).
Every day, LeadMASTR will send connection requests to between 15 and 25 prospects on your list. You can expect around 50-60% of prospects to accept your connection request.
The day after a prospect has accepted your connection request, LeadMASTR will send the first follow-up message, including the link to your lead magnet.
The second follow-up message will be sent 3 days after the connection request was accepted, and the final message 5 days after.
LeadMASTR lets you reach out to 400-500 highly relevant prospects per month.
You will gain 100-300 new connections per month. From these numbers, you can expect to be getting 1 to 6 new listings per month.
Please take a look at our Lead Generation ROI calculator to see if this service is worthwhile for you.
Subscribing for the LeadMASTR service a no-brainer, especially considering our 30-day money-back guarantee. If it doesn’t work for you, there isn’t anything lost.
On the other hand, if it does work, the upside is quite compelling.