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LEAD GENERATION
FOR ATTORNEYS

LEAD-GENERATION-FOR-ATTORNEYS

AUTOMATED LEAD GENERATION FOR ATTORNEYS

Whether you are aiming to expand into a specific sector, grow in a particular specialization, or get more correspondent work, this blueprint will work for you.

Learn how to position your offer to one audience at a time and then use an automated system to distill, prime, & scale your outreach to start generating a consistent stream of high-quality leads.

The best part is, you don’t need to become a lead generation expert to benefit from these insights.

OFFER & OUTREACH

THE ONLY TWO THINGS THAT MATTER

OFFER

CONVERTING LEADS INTO FEES

CONVERSIONS are dependent on the detail of your service offering and your prospect’s experience as they go through the onboarding process with you.

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OUTREACH

GETTING ENOUGH WARM LEADS

LEADS are dependent on the initial appeal of your OFFER, as well as a scalable, automated OUTREACH system that can generate the leads for you.

OFFER

CONVERTING LEADS INTO FEES

OLD APPROACH

ONE OFFER FOR EVERYONE

old-super-offer

There is a common misconception that (as a legal practice) you “do marketing”, you need to cast your net as wide as possible so that you can appeal to as many people as possible.

Attorneys think that this approach will bring more leads, where in fact, the exact opposite invariably happens.

When your offer does not address a specific pain point or desire of a specific audience, no-one feels motivated to engage with you.

When you try to appeal to everyone, you end up appealing to no-one.

NEW APPROACH

TARGETED OFFER PER MARKET SEGMENT

If you are an attorney with 3 distinct audiences, you should develop 3 separate campaigns, each targeted at one specific audience.

When you do this, you are able to address them in their “language”, speak to their specific concerns, and show them how you can solve their specific problems. This will make it easier to connect with them and generate leads.

PERSPECTIVE MATTERS

NO-ONE CARES ABOUT
YOUR “SHINY OBJECT”

PERSPECTIVE

People are inherently focused on their own desires and concerns. What they’re interested in, is how your service can address their desires or concerns.

You, therefore, need to demonstrate that you “get” them, that your service is exclusively geared toward helping them get a specific job done. It is a subtle, but all-important shift in perspective.

What follows is that the main focus of your sales copy needs to speak to the audience’s specific concerns, and not your service’s features and benefits.

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OUTREACH

GETTING WARM LEADS

TRADITIONAL APPROACHES
DON'T SCALE WELL

HOW DO YOU DEVELOP A TRUSTING RELATIONSHIP WITH PEOPLE YOU’VE NEVER MET?

TRUST-HEART

A lot of lead generation still happens the traditional way.

You meet someone, they introduce you to someone else who knows someone who needs an attorney. You engage with the lead, build trust (and a working relationship), and close the deal. This is the “normal” way attorneys get new business, building trust, in person, one person at a time.

The problem with this approach is that it doesn’t scale well. It’s impossible to build in-person personal relationships with 100s of people in a short period of time.

So how do you scale? Mass outreach?

MASS OUTREACH IS IGNORED

RELEVANCE IS KEY

Mass cold outreach has a very low conversion rate, and can be perceived as spam because it involves sending unsolicited messages to a large number of people who may not have any interest in your offer.

It is also intrusive and annoying for the person on the receiving end, and it can damage your practice’s reputation.

EVERYONE FILTERS DIGITAL NOISE

WE ONLY PAY ATTENTION TO THE MESSAGES THAT ADDRESS OUR DESIRES AND CONCERNS

Experts say that we are exposed to between 4,000 and 10,000 media messages per day. 

Given the processing speed of our brains, it is impossible to pay attention to each and every one of these messages. We therefore, by default, filter out most of these messages from our consciousness and only pay attention to the few messages that really speak to our most pressing desires and concerns.

Therefore, in order to be noticed and paid attention to, your messaging needs to reach the right audience and directly address their desires and concerns.

lead-generation-blueprint

AUTOMATED LEAD GENERATION BLUEPRINT

YOUR KEY TO ACCELERATE GROWTH IN YOUR LEGAL PRACTICE

AUTOMATED-LEAD-GENERATION-BLUEPRINT

START WITH THE END IN MIND

FOR THE BEST ROI, CHOOSE YOUR AUDIENCE CAREFULLY, THEN REVERSE-ENGINEER YOUR LANDING PAGE TO ADDRESS THEIR SPECIFIC DESIRES AND CONCERNS

  • COMPETITIVE POSITIONING

    How do you position your offer in relation to what is already available in the market? Do you know who you are competing with online? These are not necessarily your traditional competitors.

  • AUDIENCE TARGETING

    Is the audience big enough to justify the expense of a dedicated campaign? Are they similar enough that you can develop messaging that resonates with the whole group?

  • MESSAGE SEQUENCING

    Does your campaign messaging dovetail and enhance the landing page narrative? Does it entice them to want to find out more?

  • LANDING PAGE ENGINEERING

    Build a landing page where the desired customer journey is baked-in to the design and narrative.

  • LEAD CONVERSION

    A more focused approach will lead to higher conversion rates, as the conversation is framed around the audience pain points.

NEED HELP?

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BOOK YOUR FREE DISCOVERY CALL

WE CAN HELP  WITH ANY OF THE AREAS BELOW

  • NOT ENOUGH LEADS

    It's a constant battle to find new leads, and you are looking for a more predictable system.

  • LEADS NOT CONVERTING

    You are getting leads, but not enough of them are converting. Usually a landing page/offer issue.

  • NEED A LANDING PAGE BUILT

    Your offer in clear but you need someone to put everything together and get the process going.

  • PRODUCT POSITIONING NOT CLEAR

    Either the offer, audience or messaging is a battle to get right. This is a common problem for attorneys going digital.

  • COMPETITIVE POSITIONING UNCLEAR

    If you don't have access to data analytics to show you who you are up against online, you will struggle to build momentum.

BOOK YOUR FREE DISCOVERY CALL