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Digital strategy agencies provide organizations with a measurable strategy framework that they can use to build brand awareness, generate leads and get more sales online.
The strategy development process has three phases, namely DISCOVERY, POSITIONING, followed by individual CHANNEL STRATEGIES.
A well developed digital strategy will incorporate:
*NOTE: A digital strategy is distinct from (and precedes), digital marketing campaigns.
Digital strategy agencies provide business owners with a complete strategy for their online presence.
A digital strategy agency focuses on user acquisition, lead generation, and analytics to measure results. These agencies work with businesses across different verticals. Some may focus very narrowly on certain verticals, where others would take a more generalist approach.
It is sometimes assumed that digital strategies start with the execution of digital marketing campaigns.
This is wrong.
A sophisticated digital strategy agency will first carry our some research, understand the competitive positioning of the client’s offer, segment the market, help craft compelling offers, develop channel strategies, and only then would they start developing digital marketing campaigns.
Find yourself an agency that works with you to build a solid foundation from where you can launch measurable & sustainable digital marketing campaigns.
Develop a data-driven digital strategy to position your organization online for the long term.
The rise of the digital world has fundamentally changed the competitive landscape across every industry. Consumers’ expectations have also changed.
Gone are the days of setting direction annually. Businesses must constantly monitor, shift and learn, while balancing risk and reward.
Digital strategies are a vital part of digital transformation, and the right one can help your company take its business to the next level. A good strategy will focus on user experience, brand voice, ease of interaction, and customer delight.
What are the benefits of a digital strategy?
Firstly, it is a good way to track how well your business is performing compared to your competitors. By benchmarking your company’s performance against your competitors, you can have an analytical perspective on how you stack up in the market. This analytical view is useful in refining your digital strategy. Moreover, it helps to keep you focused on what clients are actually interested in.
As digital continues to change the world, business leaders are often tempted to fall into the trap of a digital “shiny object” syndrome. Their approach to innovation is often characterized by the use of buzzwords, such as “machine learning” or “AI.” This approach will lead to market loss and irrelevance, as the world keeps accelerating to a digital and mobile first transformation.
of marketers actively use content marketing
of clicks go to first 5 results displayed
is the 2021 YoY growth of organic traffic marketing
Companies that lack a digital strategy tend to fear the digital future because it tends to cannibalize their existing (analog) business model.
Instead of focusing on digital, companies simply tinker with it.
This can lead to disastrous results, since revenue directly correlates with the adoption of digital. To avoid this, businesses should hire a digital agency to assist with their efforts.
The strategic approach to digital marketing requires a long-term view. By developing a long-term strategy, businesses can maximize their results while avoiding common mistakes.
Here are some common mistakes that organizations make:
Companies should make their digital strategy a core part of the organization’s transformation. Any attempt to resist the digital revolution is guaranteed to have a negative impact. Unless they embrace digital as a core initiative, their strategy will eventually become obsolete. Digital transformation is a core theme for the foreseeable future, and the only way to avoid irrelevance is to fully embrace it.
“Digital strategy” means different things to different people.
Depending on who you ask and what their level of expertise is, you will get many different answers. Some people think of it as a marketing strategy, some would interpret it as narrowly as just dealing with a particular aspect of digital marketing, like Social Media, as illustrated.
We believe that anything with the word “STRATEGY” in it exists at the foundational layer of the organization. Anything higher up is a project, plan, tactic, and so forth.
To us, “digital strategy” originates in the C-Suite, and forms part of the core organizational strategic initiatives.
The digital strategy development process takes place primarily in the bottom three layers of the the UX Value Stack (R). It is foundational work that positions the organization for the long terms in terms of its products, services and market attitudes.
A full digital strategy development process can take anything from 1 to 6 months, depending on the size of the organization, the complexity of its service offerings, and the alignment of the C-suite with the process.
Often, company politics are the biggest hindrance to developing an effective digital strategy for an organization.
The beauty of digital is that there is constantly data being generated.
Whether it’s web traffic, conversions, views, likes, A/B testing, heat mapping or whatever other metrics are important to the organization, you will have clearly measurable KPIs that you can use to evaluate the success of your digital strategy.
Developing a digital strategy can be costly, but the cost is not the only consideration. A business must consider the opportunity cost of NOT having a well developed digital strategy.
While the cost of developing a digital strategy varies depending on various factors, you are typically looking a figure of between $10,000 and $100,000 for a comprehensive digital strategy development.
Everything we do at ChangeMASTR is anchored in digital strategy. Whether you are interested in SEO, content, social or lead generation, we will start every engagement with (at least) a strategy conversation.
If you need help with positioning your company for the long term, planning to expand globally online, or considering a complete digital transformation of your company, let’s have a quick call.
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