Master the Latest B2B Video Marketing Trends

b2b video marketing trends

Table of Contents

B2B video marketing is constantly evolving, and there are several emerging B2B video marketing trends that businesses should be aware of:

Interactive videos

Interactive videos allow businesses to engage with their target audience by allowing them to click and explore within the video.


B2B videos are becoming increasingly personalized, allowing businesses to tailor their messages to specific target audiences.

b2b video marketing trends

Live streaming

Live streaming is becoming an increasingly popular way for businesses to connect with their target audience in real-time.

Virtual events

With the rise of remote work, virtual events are becoming a popular way for businesses to connect with their target audience.

People often make common mistakes in B2B video marketing. Read this article to educate yourself on how to avoid them.

AI-generated videos

AI-generated videos is on the top of the B2B video marketing trends’ list. It’s becoming more sophisticated, allowing businesses to automate some aspects of video production.

360-degree videos

360-degree videos provide an immersive viewing experience and allow businesses to showcase their products and services from all angles.

Video storytelling

B2B video marketing is moving away from traditional product demonstrations and focusing more on video storytelling to build brand awareness and engage with their target audience.


B2B video marketing is moving towards micro-moments, or short, bite-sized videos that can be consumed quickly and easily.

Shoppable videos

Shoppable videos allow businesses to integrate e-commerce into their video content, making it easier for their target audience to make a purchase.

Video SEO optimization

B2B video marketing is becoming increasingly focused on video SEO optimization, as businesses look to improve their video’s discoverability and ranking on search engines.

Video-based customer support

B2B video marketing is being used to provide video-based customer support, helping businesses to resolve customer issues quickly and effectively.

b2b video marketing trends

Influencer collaborations

B2B video marketing trends wouldn’t exist without influencer collaborations. B2B video marketing is increasingly leveraging influencer collaborations to reach new audiences and build brand awareness.

Video email marketing

B2B video marketing is using video email marketing to increase engagement and build relationships with their target audience.

Automated video production

Automated video production tools are becoming more sophisticated, allowing businesses to produce high-quality videos quickly and easily.

Video-based product demonstrations

Another important B2B video marketing trend is video-based product demonstrations. B2B video marketing is increasingly focused on video-based product demonstrations, allowing businesses to showcase the features and benefits of their products in an engaging way.

By understanding these B2B video marketing trends, businesses can adapt their B2B video marketing strategy to reach their target audience more effectively and drive results for their company.



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